Startups and small businesses do not have large budgets to build strong brands that attract customers to their businesses, so these startups have to reach out to potential prospects themselves. Building a strong community is a great way to circumvent this problem—an engaging and well-connected community can help spread the word about the business and work as a … [Read more...]
Employee Volunteer Programs Make A Difference In The Community
Companies that engage employees and the community through employee volunteerism are making a difference to more than the bottom line. Incorporating programs for social good into their culture helps companies stand out in their community, enhances recruiting opportunities and leads to greater satisfaction among employees. Additionally according to the Center for Corporate … [Read more...]
Prove Yourself
What are you afraid of? What turns your legs to jelly? What gives you heart palpitations? Perhaps your fear is the pathway to your greatest triumph. Believe that your current, most pressing, most disturbing issue is here to give you insight, awareness, strength, and renewed vigor in your purpose here on Earth. Perhaps you're dealing with personnel or relationship issues. … [Read more...]
Does Discounting Ever Work for your Business?
In some businesses, like tech startups selling a digital product, or companies with a low Cost of Goods Sold, it may make sense to offer a periodic discount like a "Buy One, Get One Free" or a "25% off on Saturday" type coupon. Discounting allows people who are current customers to get a little something extra, and potential new customers to visit, sign up, or … [Read more...]
The Importance of Telling your Story
We are far, far more interested in stories then we are interested in your sales talk. We're excited to hear the story of how you got into business. We're inspiried by the obstacles you face and how you overcome them. What is your story? Share your story and personalize your company's mission, vision, and values. Why do your customers support you? What does it mean to join … [Read more...]
Working as Part of a Team
None of us can go it alone. We all work in an interconnected community of people. After reading a recent WSJ article on "How to Succeed in the Age of Going Solo" (link: http://on.wsj.com/d87Gv7), I was reminded once more of the power and importance of finding a network of people. Employment trends are showing more and more people taking on self-employment, with more and … [Read more...]
Getting Back to the Basics
On my blog at ASuccessfulWoman.com, I invite new members to post what their goals are. So far, most of the declarations have been about transforming energy in some way: such as financial ("double my income") or spiritual ("get back to the basics in my life"), or interpersonal ("increase my Twitter or Facebook followers") I have been thinking a lot about energy transfer … [Read more...]
10 Ways to Build your Web Effectiveness
Introduction: Maintaining content-rich web profiles are the most efficient way to market your specific services to your niche audience. I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Your web properties include: websites, blogs, wikis, … [Read more...]