Do consumers actually care if our business is sustainable or “green”? Sustainability is something of a buzz word that people throw around casually and in daily conversation. While it speaks to a positive shift in public opinion and values do most people even know what this means or look to see which businesses are implementing sustainable practices? That depends on … [Read more...]
Think long-term solidity rather than short-term success
There is no denying that this past year of 2009 has been tough economically for nearly everyone. In the U.S., 35 states were reported to have an unemployment rate of over 5% as reported for October on CNNMoney. That is a lot of people without jobs and income. My home state of California currently has an unemployment rate of 12.3% according to today's CNNMoney report - even … [Read more...]