Do you spend hours creating blog posts only to get no social shares? This is frustrating for any business owner, but it’s a common problem. Most posts receive few social shares. In fact, more than half of blog posts receive two or less Facebook interactions! After doing the hard work of writing a blog post, you want it to reach the widest possible audience. Social shares can … [Read more...]
7 Steps to Boost Your Content Marketing Productivity
At this point, most small business owners know that content marketing can help their businesses. Ninety-four percent of small businesses are using content marketing to boost brand awareness, drive traffic, generate leads, and acquire customers. While content marketing has obvious benefits for your business, it can be a very time-consuming venture. Small business owners have … [Read more...]
10 Places to Get Inspiration for Your Next Blog Post
Are you struggling to come up with ideas for blog posts? This is a common problem, and it can have a major effect on the success of your content marketing efforts. The more blog posts companies publish on their websites, the more traffic they get, so running out of ideas for blog posts is a big problem. To continue attracting visitors to your small business’ website, you … [Read more...]
3 Common Reasons Why Your Content Marketing Isn’t Working (And How to Fix It)
Are your content marketing efforts not paying off? Many businesses are in the same boat. Only 30% of B2B marketers say that their organization’s content marketing is effective, according to the Content Marketing Institute. After you’ve invested so much time and money in content marketing, not seeing the results you wanted is frustrating. There are some common reasons that … [Read more...]
Choose Content Marketing Methods without Spending a Dime
Content marketing is one of the most important forces that drives sales and makes leads and revenue grow exponentially faster. A lot of important companies have adopted this marketing strategy, and not only did they receive a boost in revenue but they also became a lot more popular. This phenomenon is evolving at a quick pace and just creating random content and uploading it … [Read more...]
Two Power Packed Strategies You Should Use
Recently I’ve read a number of sales pages where people claim they spent zero dollars on advertising. How did they get their business noticed? According to them all they used was two strategies: social media marketing and content marketing. Social Media Marketing Social media marketing means what it says. You are using social media sites like Facebook, LinkedIn, Twitter, … [Read more...]
15 Amazing Tactics to Write Great Content Every Time
Do you experience feelings of great doubt before you publish content? Do your insecurities increase as the days pass and you see that your writing is not getting hits? How can you ensure that you're writing great content? Essentially, you need to make sure your content is well organized, easy to read, and searchable. In fact, there are about fifteen distinct points to … [Read more...]
6 Types of Content that Have Greatest Brand Value for Small Businesses
When entrepreneurs with small businesses are already crushed under heavy daily workloads of producing great content, it helps to know which type of content will work the hardest for you and to focus on that. One of the smartest ways to judge the content you need to produce is to see what will nurture your customer through the process of his or her buying journey (also known … [Read more...]
3 Ways to Reach Your Target Audience with Content Marketing
The number one goal for businesses of all stages should be reaching their target audience—especially when it comes to content marketing, social media, and outbound communication. But many businesses still miss the mark on how to reach the right people who will make a positive impact on their business. Being strategic about your content marketing can change all of that, and … [Read more...]
Entrepreneurs: Some Quick Tips on Writing for Marketing
As an entrepreneur, writing may not be something you're particularly well-practiced in. Especially when it comes to writing marketing content for your business. How exactly do you sell your services using your words? It can be difficult to know how to write effective, compelling content in order to draw customers to your business. Here are some quick tips recommended by … [Read more...]