Spending several years as the sole foreigner in a rural town high in the Japanese Alps taught me more than words can express, giving me the ability to view life through a different lens. I learned the real meaning of gender inequality, the importance of cultivating your own food, and how to live and think more communally. But the biggest lesson I learned was about face, a … [Read more...]
4 Tips to Grow Your Business Using YouTube
Did you know that YouTube gets over four million views on a daily basis? Yes! In fact, it is the most watched video streaming website in the history of internet. A 2013 Content Marketing Benchmarks report revealed that over 70% of businesses used videos in order to market themselves and subsequently increase global and local exposure. The report also stated that reaching … [Read more...]
How To Build Your Business By Writing Articles
Article marketing was all the rage just a few short years ago as a way to build your reputation by churning out article after article in as many places as possible on the internet and even offline. But then some ‘interesting’ marketers decided to take it to a whole new level by taking one article and changing the words as many times as possible in order to generate lots more … [Read more...]
5 Ways To Find Your Blogging Niche
Blogging is a great way for a business to show their personal side. You can give people a behind the scenes view of how you run your business. Maybe you want to share how you choose the business tools you use. You might even want to introduce your team members. But for many people starting a blog seems like a huge undertaking. 4 Common Questions about Business and … [Read more...]
4 Strategic Branding Opportunities Most Online Businesses Miss
There’s no shortage of ways to promote your business online. From social media to guest posting to traditional digital advertising … the possibilities abound. Unfortunately, the online space is so crowded that it can be hard to stand out and get attention. In fact, much of the advice you’ll find for building your brand is designed for companies that already have an audience. … [Read more...]
8 Ways to Write a Blog Post that Will Attract Readers
The other day I was visiting one of my favorite websites and found an interesting post. It was talking about how long your blog post should be. What surprised me was the fact that it said your blog posts should be 2,000 words! I can tell you from personal experience that I don’t tend to read blog posts that long. 1. Post Length People can get distracted easily so short … [Read more...]
The Power of Long-Form Content in Your Marketing Strategy
If you’d like to improve your conversion rate, social shares, engagement and search engine rank, consider harnessing the power of long-form content in your marketing strategy. What is Long-Form Content? Long-form content, as the name implies, uses lengthy articles as part of a broader, comprehensive content marketing strategy. Typically, an article is considered long form if … [Read more...]
6 Ways to Build a Tribe with a Free Offer
Are you finding it difficult to build your email list? If so there may be two reasons you are having a problem. 1) You don’t have a free offer on your website. 2) Your free offer is not enticing enough for people to give you their name and email. The important thing to remember about a free offer is that it should be valuable and of the same quality as the products you … [Read more...]
The Basics Of Blogging
Several years ago, I attended a blogging event. There were several moms who were making a living by blogging. These women were sharing what they did to become successful. For some, blogging is a way to express how they feel, have fun and at the same time make money. There’s a show called Instant Mom and Stephanie (who plays the mom) was a food blogger. The problem? She never … [Read more...]
Tips for Building Brand Awareness
You’ve worked hard to build your brand. You‘ve identified a target market, built a solid product or service offering, and gone above and beyond to ensure your website is full of actionable information that leads to conversions. Now it’s time to take the next step---to focus on building brand awareness. Not sure where to start? Follow the tips below for attracting attention … [Read more...]