Sponsored by VISA Business: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business … [Read more...]
Social Media Marketing in 10 Steps
In 2010, I wrote a book called 30-Minute Social Media Marketing that was published through McGraw-Hill. Since that time, the book has been translated into multiple languages, sold many copies, and been used in numerous college marketing classes across the country. However, the world of social media changes quickly, so I sat down to flip through the book to determine just how … [Read more...]
Discover How You Can Benefit from Content Marketing
Following is an edited excerpt from my latest book, Content Marketing for Dummies, which teaches individuals and business owners how to create and publish online content that can help you reach your goals. The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers. The idea is to … [Read more...]