The small percentage of entrepreneurs who succeed know this: If your business is going to succeed, you must focus on constant improvements. Small incremental changes in your business are the key to succeeding in business. Following are three key areas every business should focus on: 1. Customer Acquisition Getting new customers is tough for most businesses. Getting new … [Read more...]
Does Discounting Ever Work for your Business?
In some businesses, like tech startups selling a digital product, or companies with a low Cost of Goods Sold, it may make sense to offer a periodic discount like a "Buy One, Get One Free" or a "25% off on Saturday" type coupon. Discounting allows people who are current customers to get a little something extra, and potential new customers to visit, sign up, or … [Read more...]