As we're halfway through the year, entrepreneurs across the globe are preparing themselves to rise above the negative impact of COVID-19 and hoping to get a strategic jump on crucial business aspects such as customers. It's often perceived that gaining new customers is like hitting a home run. Although this notion is true, no business should just be focused on expanding … [Read more...]
The Most Ignored Customer
Traffic. Everyone wants more of it. There is never enough to go around it seems. One marketer says to use Facebook. The other says to use Pinterest. The other says to use Google AdWords. Another one says to use Instagram. So many options, so little time. I always ask my clients what’s the purpose for their wanting more traffic. Their answer is usually something like … [Read more...]
7 Easy Ways to Retain Customers
Guest post by Michelle Strassburg (learn more about Michelle at the end of this post) Winning new customers is often easier than keeping them. Not too dissimilar from other types of relationship business or personal you must work hard on the relationship to make sure the other party is content. When it comes to retaining customers, keeping the other party content will directly … [Read more...]
Use Your Web of Influence
Years ago, I went through a training program on customer retention that emphasized the importance of identifying a web of influence within a client account. The web of influence not only included that main contact or champion, but other individuals within the company that could "influence" your success. Having more than one contact is of utmost importance to maintain stability … [Read more...]