You know what the largest hurdle is when you have to manually collect event registrations? All things are! Let’s take a look at the cold, hard truth. Dealing with registrant information with a spreadsheet can be prone to error and very time-consuming. Inversely, online registration lets people sign up when they want to, and the responses are recorded in real-time and … [Read more...]
Booth Babes – The Dirty Side of Trade Shows
If you're an attractive, young woman in business who has worked in sales or marketing (and sometimes, even if you haven't worked in those departments), you've probably been sent to a trade show (or marketing event) to "man the booth" for the primary reason to attract male attendees to the booth. Sadly, the concept of "booth babes" has been around for a very long time and is … [Read more...]
3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things … [Read more...]