In recent weeks, Facebook COO Sheryl Sandberg has been getting both positive and negative reviews of her book, Lean In: Women, Work, and the Will to Lead. You can hear about the good and the bad by reading Connie Schultz's review of Sandberg's book on The Washington Post. Despite all of this conversation and debate about whether or not Sheryl Sandberg can truly be a role … [Read more...]
Facebook COO Sheryl Sandberg Shares 3 Big Tips to Build a Business
Facebook COO Sheryl Sandberg has played a part in growing two of the biggest brands and businesses in the world -- Google and Facebook. Recently, she sat down with Michal Lev-Ram of Fortune to discuss business growth. During the discussion, Sheryl shared her three tips to build a business: 1. Think big Sheryl explains that leaders like Mark Zuckerberg who have big and … [Read more...]
How to Use Facebook to Build Your Email List
Facebook can be a fabulous tool for building your business, finding new customers and even building your email list. IF you know how to use it. It’s all fine and good to get lots of fans on Facebook, but chances are most of those fans don’t read your updates. You probably get lost amongst all the other stuff coming through on Facebook. So it’s not a very reliable way to keep … [Read more...]
Marketing Yourself Through Social Media
Social Media is becoming a mandatory part of every day life and an essential part of career success in this day and age. Brands that had been having trouble or are just looking for an additional push in sales are seeing resounding success due to their digital media campaigns like Old Spice, Google, Chrome, and Starbucks. If brands can do it, so can you. In this article I will … [Read more...]
Top Five Internet Marketing Tools for Small Business Owners
Guest post by Ashley Smith (learn more about Ashley at the end of this post). Top Five Internet Marketing Tools for Small Business Owners It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. Here are a few fantastic tools you can easily stake out your space in the … [Read more...]
Repurposing Content: It Works for Social Media, Too!
The life of a single tweet or Facebook post may be quite short, but they perhaps have more value than you realize. As women in business, we are always "on"… and with social media it's no different. Between LinkedIn, Facebook, Twitter, the newcomer Google+, and our blogs, we are sharing massive amounts of information on a regular basis. But how do we make it work for us … [Read more...]
Why Some are Fearful of Social Media
In the financial services industry, compliance departments are up in arms because of industry rules requiring firms to retain records of all the social media conversations that their advisors are having. The Securities and Exchange Commission has been reported to be conducting a sweep of registered investment advisers' use of social media and social networking (Investment … [Read more...]
A Picture Says 1,000 Words – Especially on The Internet
If a picture of you appears on Facebook or somewhere else on the Internet, it is likely that just about anyone can see it if they search for you. Right now there is a Facebook application called Photo Finder, powered by Face.com. It uses facial recognition and social connections software to locate a photo of someone – even if it wasn’t identified by name (tagged). You want … [Read more...]
Are You Homophonebic?
Are you afraid of using the correct part of speech or the correct spelling or usage of a word? Even more frightening, does it make you shiver when intelligent people (like your superiors) misuse common words that were differentiated at least in the 8th grade? With the advent of social networking, texting and IM'ing we commonly use acronym's like LOL and TTYL; and take … [Read more...]
The Value of SMO-Greater ROI than SEO
I was asked recently about SEO and its importance for my home-based business. SEO? Is Search Engine Optimization important for my business? To be honest I'm not really sure. I think SMO is more valuable. What is SMO? It's Social Media Optimization. And for my home-based business I'm much more interested in the ROI on my social media efforts. [ROI? That's Return On … [Read more...]