In the last few days Groupon has been in the news with columnist discussing investor fears over a decline in revenue growth. The Wall Street Journal reported that revenue rose just 2% sequentially from the first quarter causing many investors to question its valuation, growth potential and sell shares. In 2010 Forbes listed Groupon as one of the world's fastest growing … [Read more...]
Does Discounting Ever Work for your Business?
In some businesses, like tech startups selling a digital product, or companies with a low Cost of Goods Sold, it may make sense to offer a periodic discount like a "Buy One, Get One Free" or a "25% off on Saturday" type coupon. Discounting allows people who are current customers to get a little something extra, and potential new customers to visit, sign up, or … [Read more...]