B2B lead generation is sort of a marketing taboo. Everybody has likely heard about it and at least experimented with some techniques found on the internet. It’s also likely that it hasn’t gone as planned. People read your ad, arrive on the website, take a look around, and leave without saying a word. So, instead of trying to analyze what went wrong, you tend to move on to … [Read more...]
6 Types of Content that Have Greatest Brand Value for Small Businesses
When entrepreneurs with small businesses are already crushed under heavy daily workloads of producing great content, it helps to know which type of content will work the hardest for you and to focus on that. One of the smartest ways to judge the content you need to produce is to see what will nurture your customer through the process of his or her buying journey (also known … [Read more...]
The Power of Infographs
I’ve never met an infographic that I didn’t like. Even clunky renditions with bad fonts and unbalanced graphics have the potential to concentrate complex issues into potent, bite-size snacks of information. Which, is exactly why I have become such a fan, and why you should become one too. The “content is king” manifesto is still holding court in the world of digital marketing; … [Read more...]
Contact Forms with 3 Fields Drive Highest Conversions – Infographic
According to the data in a new infographic from SingleHop, contact forms with three fields drive the highest conversions. In fact, conversions decrease as the number of fields increases. However, if you value the quality of the leads you get over the quantity, then you should know that as the number of fields increases in contact forms, the quality of leads increases, … [Read more...]
Inbound Marketing: Great Read for Inexperienced Online Marketers
I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don't have any experience in marketing their business online. With that being said, it's not a book I would recommend to those who already have a strong basic … [Read more...]