Did you know that women use social media more than men and they use social media sites in more ways than men do? Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men. That's not all. Women also access … [Read more...]
7 Unsexy Brands Show How to Succeed on Social Media – Infographic
How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]
9 out of 10 Employees Waste Time at Work – Infographic
Wasted time is lost opportunity and lost money. In 2012, I shared an infographic that explained how wasted time affects workplace productivity. At the time, it was estimated that the annual payroll loss from employees spending time on tasks that were not work-related was at least $130 billion. With no significant changes made to reduce wasted time in the workplace over the past … [Read more...]
The Power of Infographs
I’ve never met an infographic that I didn’t like. Even clunky renditions with bad fonts and unbalanced graphics have the potential to concentrate complex issues into potent, bite-size snacks of information. Which, is exactly why I have become such a fan, and why you should become one too. The “content is king” manifesto is still holding court in the world of digital marketing; … [Read more...]
Videos in Email Marketing – Getting Better [Infographic]
According to the data in a new infographic from Email Monks, 58% of email marketing message recipients will be able to view videos that you include in your campaigns without leaving their email programs. The other 42% will see a static image and have to click-through to watch the video online. Data from Wistia and Video Explainers tells us that using video in email training … [Read more...]
How to Create an Amazing Infographic
Today, "infographic" has become a generic term for all information visualizations, but the true definition of an infographic is a data visualization. They should tell a story and visually lead the audience through an organized structure of data and theories. They should also look great. Those are just a few of the suggestions that Brian Wallace of NowSourcing, Inc. shares in … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]
Easy Tasks to Outsource and Why You Should Do It [Infographic]
Is your day less productive than it should be because you spend too much time reading your email messages, answering unimportant phone calls, and chasing people down to schedule meetings? How about that lengthy time spent booking a flight, hotel, and rental car for your next business trip? Don't you wish you could get that time back and use it to finish a task or project that … [Read more...]
Email Newsletter Design Best Practices [Infographic]
Email marketing is an important part of any business marketing plan, but with so many do-it-yourself tools available today, many small and mid-size businesses and marketers are losing sales and opportunities by sending emails that are either poorly written or poorly designed. Email Monks created an interactive infographic (see it in action here) filled with email newsletter … [Read more...]
Considering an MBA? Get the 411 on the GMAT [Infographic]
For women in business, obtaining an MBA can lead to a salary increase of 35-40% and a list of other career benefits (learn more in The Value of an MBA for Women infographic). If going back to school to get your MBA is something you want to do, then you'll most likely have to take the Graduate Management Admissions Test (GMAT) in order to apply to programs at many schools. … [Read more...]