Instagram is the second-largest social media platform in the world - second only to its parent company Facebook. Every entrepreneur should be using this remarkable free platform to leverage their audience into sales, impact, and community. Having a large, engaged group of followers can expand your reach online, keep you clued into the desires of your community, and help you … [Read more...]
How to Use Instagram Stories to Boost Engagement
With brand new features set to be rolled out to Instagram Stories over the next few months, it’s time to take a look at how you can utilize this overlooked feature. When the feature first appeared on Instagram, users questioned the need for Instagram Stories and businesses were clueless as to how to use them. However, they slowly gained traction thanks to Instagram influencers … [Read more...]
Not Getting What You Want out of Your Instagram? Here’s What to Do
So, your Instagram isn’t working as you want it to. Perhaps your account isn’t growing at the rate you want it to. Or maybe your audience has stopped engaging with you. Or maybe you’re just out of ideas for content – and all your images and videos become interchangeable. If that’s the case, there’s no need to panic – it happens; growth stagnates, there aren’t as many people … [Read more...]
How to Promote Your Business with Instagram – Infographic
A total of 700 million people use Instagram and 400 million of them use it every day, which makes it one of the most popular social media platforms today. It's also a perfect place for businesses to connect with consumers. Unlike Facebook and Twitter which are inundated with business pages and profiles, fewer businesses and brands have jumped on the Instagram bandwagon. Only … [Read more...]
How to Market Your Business Effectively with Additional Instagram Followers
Sponsored by Rantic: Do you run a small business? If you answered yes to this question, you’ll understand the enormous importance of proper advertising. Without a reliable marketing and advertising plan, consumers will not know about your business which could cause your profits to flatline. Unfortunately, some forms of advertising can be extremely expensive. If you want … [Read more...]
How to Use Affiliate Marketing on Instagram Ethically
Affiliate marketing is a well established form of marketing that has been around for years. For most businesses, it can be a useful way to drive sales and attract new customers. For women who own their own businesses, affiliate marketing can help tap into new and undiscovered markets and spread their reach far and wide. As the provider of an affiliate program, you pay your … [Read more...]
How to Boost Sales on Instagram
We've talked about getting more followers on Pinterest on Women on Business, but what about Instagram? How can you get more followers to your business Instagram profile and convert those followers into paying customers? In other words, how do you close sales on Instagram? You might not think of Instagram as a sales channel, but more and more businesses are using it to … [Read more...]