Do you need a LinkedIn business page? More than 58 million companies are listed on LinkedIn and 2.7 million companies post daily. Why a business page? If you're running a small business or startup, your personal page may be front and center as you serve as the face of that business, but a LinkedIn business page expands your reach and gives you additional real estate to market … [Read more...]
How LinkedIn Recommendations Can Help Your Career and Business
LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]
5 Easy Ways to Improve Your LinkedIn Profile
Is your LinkedIn Profile really working for you? If your goal for using LinkedIn is to open the doors to new opportunities, find a new career, or promote your business, products, and services, then you can do it on LinkedIn. However, if your LinkedIn Profile and activities aren't up to par, you could be wasting your time. Here are five easy ways you can improve your LinkedIn … [Read more...]
7 Quick-fire Ways to Make LinkedIn Work for Your Brand
For most people, social media equals Facebook, Twitter, Google+ (no, really!), Instagram, or Pinterest. Social media is like your favorite bar where you go to unwind, meet interesting people and have a generally good time. But what if you had a chance to share a drink with the CEO of a Google or the CMO of Nike or even the Lead Designer at Ikea? That is exactly what … [Read more...]