This is a sponsored post written by me on behalf of SharpSpring CRM. All opinions are 100% mine. SharpSpring (similar platform to HubSpot, Marketo and Pardot) has an excellent reputation in the marketing automation community since it debuted more than five years ago. Now, the company is offering SharpSpring CRM for free – forever. Customer relationship management (CRM) … [Read more...]
5 Marketing Automation Mistakes to Avoid at All Costs
The implementation of a marketing automation tool can go wrong for a number of reasons---from the lack of adequate training for your staff to the lack of clearly defined goals. Even if you get the best solution, it could still remain gravely under-utilized. Not taking full advantage of your marketing or web-sales automation tool is a sheer waste of money. Thus, you should … [Read more...]