Sponsored by VISA Business: Contrary to popular opinion, small business marketing doesn’t have to cost a fortune. With a bit of marketing savvy, you can promote your business without dipping too deeply into your marketing budget or your small business credit line. The following 10 creative ideas for small business marketing on a shoestring budget can really work if you’re … [Read more...]
How to Find Common Ground between Financial Planning and Your Marketing Budget
Sponsored by VISA Business: As the tax season draws to a close, there is no better time to re-evaluate your business budget and financial goals for the year. Financial planning should factor into every aspect of your business, including your marketing budget. Marketing is an expense, and controlling your expenses is always a priority. How can you achieve measurable … [Read more...]