The offer funnel is what you pull people through as they go through the buying cycle. It works like this: You give away a lot of content freely such as blog posts, social media updates, etc. This will lead people to sign up for a free or low-cost product, which requires the customer to opt-in by providing their email address. Once the potential customer signs up, then … [Read more...]
How To Break The Cycle of Feast or Famine
Many entrepreneurs get trapped in the dollars-for-hours hustle. I hear from hundreds of people who say, “I need more of ‘me’ to go around.” But while you’re dreaming about cloning, what you really need to be evaluating is your approach to lead generation. The secret to getting out of the cycle of feast or famine is to create a sales funnel that not only delivers client leads … [Read more...]
The Science of Marketing Throughout the Entire Funnel
Guest post by Elizabeth Cagen (learn more about the author at the end of the article): B2B sales are complex, and become even more complicated when navigating massive amounts of data. Many marketers are overwhelmed by vast, messy data and give up, waiting for a magical graph to direct them. Unfortunately, magic is an unreliable marketing formula. Marketers get into this … [Read more...]