I get emails all the time asking me what business, marketing, and web tools and applications I use to keep Women on Business and my marketing company, KeySplash Creative, running. Rather than continually retyping the same email message, I put together this article to share all of the tools I recommend in one place. These are the web tools and applications that I use every … [Read more...]
5 Marketing Automation Mistakes to Avoid at All Costs
The implementation of a marketing automation tool can go wrong for a number of reasons---from the lack of adequate training for your staff to the lack of clearly defined goals. Even if you get the best solution, it could still remain gravely under-utilized. Not taking full advantage of your marketing or web-sales automation tool is a sheer waste of money. Thus, you should … [Read more...]
How to Find Common Ground between Financial Planning and Your Marketing Budget
Sponsored by VISA Business: As the tax season draws to a close, there is no better time to re-evaluate your business budget and financial goals for the year. Financial planning should factor into every aspect of your business, including your marketing budget. Marketing is an expense, and controlling your expenses is always a priority. How can you achieve measurable … [Read more...]