Often times, are so enthusiastic and think they are going to strike it rich as soon as they release their product or service, but they are often mistaken because without effective marketing, the public will not hear about what they have to offer. Many small businesses make the mistake of placing poorly written full-page ads in local newspapers or placing on . Because the … [Read more...]
How important is Relationship Marketing?
It doesn’t matter whether we are in a recession or prosperity, staying in touch with clients is imperative. Staying in contact not only shows that we care about our clients’ needs and wants, it also shows that they can trust us to be there for them at any given time. The more support we provide and the happier our clients are, the more they will come back and purchase from … [Read more...]
Marketing Plans: Is there a Difference Between Strategic and Tactical?
Marketing Plans: Is there a Difference Between Strategic and Tactical? I often hear my clients as well as other small business owners use the terms strategic and tactical marketing plans synonymously. When they do, I get a little nervous, especially with established business owners because it tells me that did not do their research and prepare adequately for that calendar … [Read more...]
Win a Copy of “Kick-ass Copywriting in 10 Easy Steps”
Last week, Deb Ng, owner of the leading online community for freelance writers, Freelance Writing Jobs, published a review of my book, Kick-ass Copywriting in 10 Easy Steps. This week, she's giving away a signed copy of my book. Everyone can benefit from understanding the fundamentals of copywriting and crafting messages to promote your business, and even yourself! You … [Read more...]
Advice for Setting Prices
Laura Spencer from Work From Home Momma published an educational post called "Should You Set Your Initial Price Low to Get Clients?" yesterday. While the post is targeted to work-at-homers and freelancers, I think the points Laura makes can apply to any business that struggles with the balance between setting prices that will generate an income and setting prices that attract … [Read more...]
Susan Gunelius of Women On Business Guest Blogs at Drew’s Marketing Minute
I had the opportunity to write a guest blog for one of my favorite marketing bloggers, Drew McLellan at Drew's Marketing Minute today. My post is called Is Demographic Segmentation Dead?, and it discusses the shift in marketing strategy from demographic segmentation and targeting to behavioral segmentation and targeting in the world of Web 2.0. Please take a look at … [Read more...]
Turning a Website’s FAQ Page into a Blog
Businesswoman blogger Maria Palma made an interesting suggestion on Customers are Always this week when she discussed Why You Should Take Your FAQ Page and Turn It Into a Blog. In her post, Maria suggests that businesses consider changing the traditional "Frequently Asked Questions" page on their company websites into interactive blogs. The advantages would be two-fold. … [Read more...]