Traffic. Everyone wants more of it. There is never enough to go around it seems. One marketer says to use Facebook. The other says to use Pinterest. The other says to use Google AdWords. Another one says to use Instagram. So many options, so little time. I always ask my clients what’s the purpose for their wanting more traffic. Their answer is usually something like … [Read more...]
Guaranteed Way to Get More Customers Fast
A few years ago, on a bright Sunday morning, a friend and I decided to take a drive around the city. As I sat in the passenger’s seat basking in the morning glow of the sun, I noticed something that snapped me out of my bliss. Because my friend was driving I was able to look on both sides of the streets. I like to compare and contrast the houses and see which one I would … [Read more...]
Review Sites Are Critical for Business
In our global community reviews are becoming increasingly important. People are able to review your company, products and services from their computer and mobile phone. This can be extremely advantageous for companies that have amazing customer service. It can also drive business away if you have the wrong staff in place. Here is what you need to know about review sites … [Read more...]
Business Planning and Social Media on The Social Marketing Hour with Susan Gunelius
On the most recent broadcast of my online talk show, The Social Marketing Hour with Susan Gunelius, playing on The Social Network Station, I spoke with serial entrepreneur, business planning expert, author, and marketing pro Tim Berry. During the discussion, Tim shared insights about business planning, marketing strategy, and social media marketing that you don't want to … [Read more...]
Rethink the Mobile Landscape to Strengthen Your Marketing Everywhere
Guest post by Elizabeth Cagen (learn more about the author at the end of the article): How often do you find yourself walking down a street, sitting in a coffee shop, or strolling through a mall and realize you’re oblivious to everything going on around you? Why? Because your head is down, focused on the amazing piece of technology nestled in your hand. You’re not alone, as … [Read more...]
Build Your Brand by Promoting Yourself
Marketing - all companies do it. Whether a television campaign, internet ads, radio spots or magazine spreads: companies market themselves in order to stay relevant and attract clients. As self employed women it is easy to forget how important it is to market yourself. If you don't - no one else will. You started your company or career because you have something to offer. You … [Read more...]
Laws of Attraction – Attracting the People You Want
What kind of people are you attracting? Are you attracting the kind of people you want to work with? Or the contractors you want working for you? When writing on your website, twitter, help wanted ads, whatever it may be; it's important to write for the people you want to read it. If you have everything written in very professional language with a very professional … [Read more...]
What Do Women Want?
It’s really simple. What women want is to be heard! We do not need to have the problems solved for us. However, before we can make change happen we require dialogue, discussion, debate. In my book “GUTSY: How Women Leaders Make Change”, I did some digging to consider basic things that have been handed to us that have become part of who we are, part of our culture. I … [Read more...]
Top Five Internet Marketing Tools for Small Business Owners
Guest post by Ashley Smith (learn more about Ashley at the end of this post). Top Five Internet Marketing Tools for Small Business Owners It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. Here are a few fantastic tools you can easily stake out your space in the … [Read more...]
Why Nobody Reads Your Brochure (or any other marketing materials)
I’ve been trying for years to determine why some marketing, in general, is simply not effective. In fact, sometimes marketing has the exact opposite effect than what is desired. Case in point - the company brochure. Some firms work for hours, days, and months to create the perfect brochure with the best writing and layout. Yet later they discover that they could have … [Read more...]