Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it? According to author and thought leader Simon Sinek, people buy the “why.” Over the past few weeks I’ve been asking clients and other professionals their “why.” Many times it doesn’t seem clearly defined. I do believe the “why” is critically important in business, and if … [Read more...]
Better to Give than to be Grateful
I received 3 email newsletters this week where the authors share with their readers all that they are grateful for. And although it is certainly good to be grateful, it seems to me that something is missing – a focus on others. I do understand that we find ourselves reflecting and thinking about what we are grateful for during this time of year. However, when truly … [Read more...]
Living Without the “K” On Your “_eyboard”
In the last few days, the letter I mentioned above is no longer functioning on my computer. And it’s so annoying and frustrating!! It’s amazing how we don’t give a second thought to the things we use on a daily basis. Yet, when they are no longer available we find ourselves in a tizzy! If I need to use that letter in a word, which does become an issue when I need to spell my … [Read more...]
Building Your Brand “Buddy The Elf” Style – Part 2
Last week I talked about the first two steps of brand building: awareness and understanding, and developing brand associations and meaning. Just to refresh, if you have seen the delightful holiday movie Elf, you are familiar with the endearing qualities of child-like hope and wonder “Buddy the Elf” exudes. How endearing is your brand to your customers? What do you your … [Read more...]
The 3 Elements of Infomercials Every Business Should Employ
Blog from Maribeth Kuzmeski of Red Zone Marketing Infomercials help brands sell over four billion dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all of the time! So whether you use the medium or not, following these 3 elements of … [Read more...]
Is Your Marketing Authentic?
Blog from Maribeth Kuzmeski of Red Zone Marketing Do you think politicians are authentic? How about financial advisors? What about the way you present your business? Do you take an approach that is genuine to who you are? Many people assume that their marketing has to be a hard push to get people to take action. Relying on tactics that strike fear in their audience … [Read more...]
Successful Marketing Strategies for The Job Seekers
I have several friends who recently found themselves in the market for a new job – and, fortunately, have successfully landed another job. Watching them through the process, I’ve concluded that finding a job in today’s job market can be like conquering a new frontier – and not just because the job market is flooded with stiff competition. The days of mailing in your resume … [Read more...]
Are You Working in the Red Zone, or Just Working?
Blog from Maribeth Kuzmeski of Red Zone Marketing What is worth the effort in your business? Where does your productivity and focus pay off the most? Of course, the activities that produce the greatest results are not the easiest. The biggest successes often come when we are in the difficult, magnified, and critical “red zone.” The red zone is a common football term. … [Read more...]
The Most Effective Way to Improve Your Marketing
We are just past the midpoint of the second quarter of 2010. Are you on track? Is your business showing the returns and growth that you want to see? If not, consider changing your relationship with your marketing plan. Work With A Written Marketing Plan I’m assuming you have a marketing plan and that it is current. In other words that your marketing plan is in … [Read more...]
If you were Brick and Mortar, would you Shop (Hire) YOU?
Ask yourself honestly, if you were going to shop for a stellar, top-notch player for your team, would you shop you? A simple yes or no will suffice. If you answered yes, fantastic! Read on and see if your answer is still yes at the close of today’s read. For my retail fans, I am dedicating today’s blog to you! This includes corporate Product Managers, Buyers, Operations, … [Read more...]