In today's down economy, many people have suffered job losses, cutbacks in work hours, and underemployment, resulting in significant income cuts. But with a little creativity, you can create income streams to supplement or replace that lost income. Take Inventory of your skills and strengths, and pick an activity that suits you. Here are five things you can do to make some … [Read more...]
The Four Essential Elements to Your PR Toolbox
Part 5 of 7 Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the right tools and tactics to stay ahead of the curve with the rest of the digital world. To be properly equipped, you are going to need the four following tools in your PR … [Read more...]
Your Product or Service: How to Price it Right
I've always believed that you must price your particular product or service at a level that provides value for others at a price they're willing to pay. There are two parts of a price tag: one is the actual sale price of the item. The other is the value that the purchaser finds in buying that item. The actual sales price is just a number. However, the item is essentially … [Read more...]
Interview with Greeting Card and Accessory Designer, Part 2
Part 2, Interview with Karen Justice Kristin: What inspired you to write your book "Barracuda in Bunny slippers"? Karen: I wanted to help other people develop the courage to start over as I had experienced it myself, with building my company with impossible odds. We hear so many platitudes about positive thinking that they simply become annoying. I felt I had insight … [Read more...]
How to Create a Squeeze Page that gets Strong Results
The Internet is saturated with content, sales pitches and products. As a result, you have to make your business standout from the rest of the businesses out there. Squeeze pages are one of the best ways to do this. They are mini web pages with opt in forms to catch the name and email addresses of prospects. They are used to build email subscriber lists. Your squeeze … [Read more...]
Lessons taken from big business for the benefit of small business
I love reading the morning newspaper. The actual get-your-fingers-covered-with-newsprint paper newspaper. I rue the day when it is just too financially unacceptable for the Fourth Estate to continue rolling the presses. I try to avoid my newspaper's new "Morning Edition" because all too often it is filled with death and disaster news. I don't want to fill my brain with this … [Read more...]
How to write a quick and effective press release
Part of any promotional strategy for any size business in any industry or market should be the Press Release. This simple tool is used to communicate information – news. The classical definition of “news” is that this is information that is new…something heretofore not yet announced or known. A press release should also impart value to the reader. That value can … [Read more...]
Conversation with an internet marketing student
I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]
Who wants to double or triple their website traffic almost immediately?
Are you getting the most out of your online marketing? The Entrepreneur’s Guide to the Search Engine Marketing Plan So many people pose to be marketing experts, when in fact, some may actually be, but in my experience, I’ve come to find that most are full of hot air. They claim you will get thousands of visitors and increase your conversion rates by 100% if you purchase … [Read more...]
Twitter, is it really what it’s Cracked Up to be?
Microblogging, particularly Twitter has revolutionized communication between people as well as companies and their markets. At first I didn’t like Twitter. In fact I didn’t even know what it was or how it worked, nevertheless understood how it related to marketing. But now that I do understand how Twitter is used and that it is the hottest new craze in terms of strategic … [Read more...]