Sponsored by SMSGlobal: Engaging an audience through SMS can be a rather tricky proposition. How do you send promotional material directly to someone’s phone without ticking them off and potentially losing their business? You don’t need to be especially crafty about it; you just have to take a moment and respect the fact that you are interrupting the customer’s day with your … [Read more...]
Rethink the Mobile Landscape to Strengthen Your Marketing Everywhere
Guest post by Elizabeth Cagen (learn more about the author at the end of the article): How often do you find yourself walking down a street, sitting in a coffee shop, or strolling through a mall and realize you’re oblivious to everything going on around you? Why? Because your head is down, focused on the amazing piece of technology nestled in your hand. You’re not alone, as … [Read more...]