Is your small business getting the website conversions that you need? It doesn't matter what you want those conversions to be - closed sales, downloaded ebooks, newsletter subscriptions, or something else. The recommendations included in this article will help you boost your overall conversion rates. Your website is an important marketing and sales tool whether you're directly … [Read more...]
20 Ways to Integrate Your Content Marketing and Boost Results
Content marketing should be an integral part of your marketing strategy, but your results will be limited if you don't fully integrate your content marketing efforts and surround consumers with your branded experiences. This includes making it as easy as possible for people to find your content across your online branded destinations (i.e., your website, blog, Facebook Page, … [Read more...]
How To Plan Your Offer Funnel Like A Pro
The offer funnel is what you pull people through as they go through the buying cycle. It works like this: You give away a lot of content freely such as blog posts, social media updates, etc. This will lead people to sign up for a free or low-cost product, which requires the customer to opt-in by providing their email address. Once the potential customer signs up, then … [Read more...]
Which Online Marketing Methods Should I Use?
It might seem like there are unlimited options for online marketing but in truth there are only really four main options. Google AdWords Search engine optimization Facebook marketing Email marketing Which Online Marketing Methods Should I Use? In order to work out which of these marketing methods is best for you, you need to analyze your own needs. Which of … [Read more...]
6 Ways to Build a Tribe with a Free Offer
Are you finding it difficult to build your email list? If so there may be two reasons you are having a problem. 1) You don’t have a free offer on your website. 2) Your free offer is not enticing enough for people to give you their name and email. The important thing to remember about a free offer is that it should be valuable and of the same quality as the products you … [Read more...]
Top 8 Questions About Video Marketing Answered
If you wanted to get to know someone, what steps would you take? Would you invite them to lunch or for a cup of coffee? It’s always easier to get to know someone when they are sitting across the table from you. What happens in your business when you can’t reach your ideal customer/client and have that face-to-face interaction? How do they get to know you? You introduce … [Read more...]
5 Reasons Blogging is Important to Your Business in 2015
Research carried out by eMarketer discovered that the number of people reading blogs in the United States alone is 140 million. That is a big audience! Another research study carried out by Technorati on consumer behavior revealed that blogs have a significant influence on purchase decisions. In total, 31.1% of consumers said that reading authoritative blogs influences their … [Read more...]
Top 10 Website Design Trends to Start Using in 2015
These days, having an aesthetically-pleasing, user-friendly website is a must. It's often the first, and strongest, impression your brand leaves on increasingly Internet-savvy customers. As such, you need to incorporate website design elements that are unique, elegant, and enhance the user experience. Consider trying out some of the top website design trends for 2015 to give … [Read more...]
6 Tried and True Ways to Increase the Effectiveness of Your Website
Your website can work for or against your mission, whether you’re an entrepreneur with a product to sell or simply looking to build your personal brand. With a mission that is clearly defined and presented throughout your website, you’re sure to find an increase in your website’s effectiveness. Follow these six tried and true tips to help you in the process of increasing the … [Read more...]
Ramp up Video Marketing Impact
Sponsored by Alphabet Transcription Specialists: Make a splash. Make your mark. Make an impact. So many terms, but the gist of it all is this: to grab the attention of your target audience and leave them asking for more. Say you specialize in video production and marketing. Naturally, you would want your clients to be satisfied with your work, wouldn’t you? You would want … [Read more...]