How do solopreneurs market their businesses, products, and services online? What's working and what's not? A new infographic created from data found in a 2012 study of solopreneurs in the United States is shown below. Based on this research, solopreneurs are happy with email marketing and content marketing, but there is a lot of room for improvement in web design. However, … [Read more...]
Top 10 Email Marketing Takeaways from 2009
Guest post by Janine Popick, CEO of Vertical Response (see disclosure below) 1. Get Social The web's most successful companies have discovered the power of Facebook, Twitter, LinkedIn, and other social media to connect with their customers. 2. Host then Post Web 2.0 marketers have found a great way to expand their readership beyond their opted-in subscribers. Create a … [Read more...]
Conversation with an internet marketing student
I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]
11 Essential Branding Tips
Nowadays business competition is intense. Regardless of the product or service an organization is trying to sell, similar products or services are available. To become the first choice in a cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things an organization can do to increase visibility, create a good … [Read more...]
Social Networking and Blogs are More Popular Than Email
Did you know that statistics show social networking and blogs are now more popular than email? Are you leveraging social networking and blogs to grow your business or further your career? Learn more in my guest post on the Womenkind.net (an ad agency based in New York City) blog, Social Networking and Blogs are More Popular Than Email. … [Read more...]
Turning a Website’s FAQ Page into a Blog
Businesswoman blogger Maria Palma made an interesting suggestion on Customers are Always this week when she discussed Why You Should Take Your FAQ Page and Turn It Into a Blog. In her post, Maria suggests that businesses consider changing the traditional "Frequently Asked Questions" page on their company websites into interactive blogs. The advantages would be two-fold. … [Read more...]