Attack ads in politics are successful because they are much more interesting to watch than regular boring TV commercials. It’s true! We are attracted to things that are interesting, different and even controversial (i.e. Reality TV). That’s precisely why we were just subjected to perhaps the highest level of negative political advertising in history. If I told you … [Read more...]
Negativity Works…It Must!
Blog from Maribeth Kuzmeski of Red Zone Marketing I was in California last week and had the “pleasure” of listening to the horrifically negative political ads on TV. Most TV’s across the country are filled with these ads right now. The California Gubernatorial race serves as the perfect example of a political race that has put productive political discourse aside and … [Read more...]