In an era where your brand is synonymous with your personal identity, strategic public relations (PR) have become the cornerstone for any executive looking to amplify their professional image. Business leaders are now expected to be at the forefront, championing their company's vision while forging meaningful connections with industry influencers, clients and the press. In … [Read more...]
Top 5 Ways to Effectively Manage a Public Relations Crisis
Many of us are fascinated by the characters in television programs tasked with solving a crisis or protecting a reputation. Think Olivia Pope from “Scandal” or Eli Gold from “The Good Wife.” Some do it well; others, not so much. In real life, you want a crisis manager who can handle a sticky situation. Here are the top 5 tips for managing a public relations crisis … [Read more...]
4 Tips to Strategize a PR Plan
Public relations (PR) is one of the key elements of a strong business foundation. It is important because it helps send a clear message out in the media about what the organization stands for. As an entrepreneur, you shouldn’t underestimate the importance of having a strong PR strategy in place. Since the field of PR is extremely competitive and dynamic in nature, you have … [Read more...]
How to Do PR for Your Personal Brand
Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]
The Four Essential Elements to Your PR Toolbox
Part 5 of 7 Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the right tools and tactics to stay ahead of the curve with the rest of the digital world. To be properly equipped, you are going to need the four following tools in your PR … [Read more...]
Small Business Is Big News – Special Discounts from PR Newswire
Special Offer from Women on Business and PR Newswire We’re helping business women start up their PR programs! Women on Business has teamed up with PR Newswire to offer you a 12-month membership at no charge. Just submit your contact information through the Sign Up Now section of the PR Toolkit and someone from PR Newswire will touch base with you to get you signed up. This is … [Read more...]
Behind Every Great Idea Lurks Many Critics Waiting to Make It a Bad One
Post by Tanya Goodwin-Maslach, contributing Women On Business writer You remember when you just started something, and all the creative juices were flowing, your mind was abuzz constantly, and you thought “Who’s NOT going to love this?!” Well at the dawn of your first major success, that first big milestone, your critics will peep out from behind the corner and show you the … [Read more...]