Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]
3 Digital PR Tools Every Business Owner Should Use
Guest post by Kari DePhillips (learn more about the author at the end of the article): When it comes to maximizing your online marketing budget and getting the most out of every dollar spent, PR is almost always the way to go. A 3-minute segment on the Today show or a profile piece in a glossy magazine can be more effective at introducing new people to your brand and … [Read more...]
I Really Truly Don’t Have Time!
Every day I run across the “I don’t have time!!” objection to getting things done (sometimes it is me saying it). As you’re working to finish this year strong and planning for 2011, here is a quick excerpt from The Connectors that I always find grounding. Often it is the simple advice that makes the most sense! Unless public relations is your specialty, the name Ivy … [Read more...]
Marketing Plans: Is there a Difference Between Strategic and Tactical?
Marketing Plans: Is there a Difference Between Strategic and Tactical? I often hear my clients as well as other small business owners use the terms strategic and tactical marketing plans synonymously. When they do, I get a little nervous, especially with established business owners because it tells me that did not do their research and prepare adequately for that calendar … [Read more...]
Behind Every Great Idea Lurks Many Critics Waiting to Make It a Bad One
Post by Tanya Goodwin-Maslach, contributing Women On Business writer You remember when you just started something, and all the creative juices were flowing, your mind was abuzz constantly, and you thought “Who’s NOT going to love this?!” Well at the dawn of your first major success, that first big milestone, your critics will peep out from behind the corner and show you the … [Read more...]