In an era where your brand is synonymous with your personal identity, strategic public relations (PR) have become the cornerstone for any executive looking to amplify their professional image. Business leaders are now expected to be at the forefront, championing their company's vision while forging meaningful connections with industry influencers, clients and the press. In … [Read more...]
Writing Your Own Book Will Put You in the Spotlight
If you’re an entrepreneur or CEO who’s reached great heights but still hasn’t been recognized for your accomplishments, in my line of work, I’d call you a Hidden Titan. A Hidden Titan is a CEO, entrepreneur innovator, and/or a visionary who has honed their expertise over the years, but in a world where internet sensations and wannabe entrepreneurs steal the spotlight, these … [Read more...]
What’s Fueling the Publicity Boom in 2023?
In the dynamic and competitive business landscape of 2023, companies increasingly recognize the value of investing heavily in publicity to drive growth, engage customers, and maintain a competitive edge. This blog will delve into what are the driving factors behind these investments and compelling facts and figures that highlight its effectiveness in achieving business … [Read more...]
How to Get a Business Editor’s Attention
Getting an editor’s ear and eye is a skill PR companies spend years polishing, and the best ones manage it effortlessly. But what if you are a small business, with no budget? Do you stand a chance of getting free editorial coverage? The good news is, editors like to share news, and if it's a great story, it won't matter who sent it in. However, how you send in your story, … [Read more...]
PR Strategy Session: 6 PR Types to Leverage in Your PR Outreach
When planning a PR campaign, the best place to start is the finish — what do you want to gain from your outreach? What outcome would be the best for you and your brand? Your goals might include one or more of the following: More customers/sign-ups/sales More website views Better brand recall To inform the public about a launch or new product To position a … [Read more...]
6 Basics of Media Pitching
Public relations is not something that comes easy. It takes a lot of time, relationship building, and hard work. However, if your budget doesn’t allow you to hire a professional, there are a few simple things every business owner can do to build up their reputation through PR without much effort. 1. Build up Your Network Yes, I know it sounds easy enough, but so many miss the … [Read more...]
5 Ways to be a Better Public Speaker
Public speaking is an excellent way to drive publicity for your business. By establishing yourself as a subject matter expert in your industry, you can get in front of audiences of people at events around the world. That kind of exposure can result in more business for you. Of course, it takes time to develop yourself as a public speaker who is good enough that organizations … [Read more...]
How to Get Your News Covered in a National Newspaper
So you have this awesome story that you think deserves to be included in a national paper like The Guardian or The New York Times. Whether it is a late-breaking piece of news about your business or you have the inside track on your niche like no one else, here is what you need to know (and do). 4 Tips for Pitching Your Story 1. Know the News Organizations, Their Editors and … [Read more...]
Help a Reporter Out And Everybody Wins
As you may know, journalists are seriously busy people. Between research, interviewing and writing multiple stories daily, they don’t have a lot of free time. And they certainly don’t want to spend their free time chasing down leads. In steps Help A Reporter Out, commonly known the industry as HARO. Founded in 2008 by Peter Shankman, HARO is a free online service that … [Read more...]
How to Do PR for Your Personal Brand
Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]