Talk to any small business expert - branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your … [Read more...]
3 Steps to Rebrand Yourself When You Want to Pivot into a New Area
You've been at the same job or running the same business for quite a while now, and you've gotten known for the work you do. Yay! While that strong personal brand has served you well and has made you a successful woman in business, it's now feeling a bit restrictive. Why? Because you want to go into a different area. When you want to move up or over after having done the … [Read more...]
When Branding Seems Like a Mammoth Task
If you’ve ever thought about branding or re-branding, you might be overwhelmed by the process and not sure where and how to start. If the idea of branding seems like a big job and you keep putting it off, there’s one thing to understand that will help you enjoy creating and delivering a highly successful and rewarding brand---your brand is never done. A Brand is Never … [Read more...]
8 Legal “To-Do’s” for Your Rebranding Campaign
Many factors influence a business’s decision to undergo a rebranding initiative. Whether the process occurs intentionally in an effort to reposition the brand or move it upmarket, or unintentionally as a result of unplanned circumstances, such as a bankruptcy or corporate restructuring, it must be carefully considered and thoughtfully planned. Presenting a differentiated … [Read more...]
3 Things I Learned from My Rebranding Experience
A week ago I launched my new brand, Be Irresistible Online, with a brand new website, Facebook Page and a completely new design. I’ve been working on this behind the scenes for a few months now and have learned a lot during the process about what makes a great brand and how to have an irresistible online presence. Here are three of the things that I learned through this … [Read more...]