Setting off into the wonderful world of ecommerce is exciting, but it can be hard to cut through all the ‘noise’. With all the industry experts, publications, and bloggers out there vying for your attention – how do you know who (and what) to believe? Learn as much as you can and learn from others, but don’t believe everything you read online! Here are six common ecommerce … [Read more...]
What You’re Selling isn’t Always What They’re Buying
Do you ever wonder why the prospects on your mailing lists and in your locality do not buy from you? Maybe this story will help. Sally owns a flower shop and takes great delight in helping customers buy flowers for their partners, for weddings, for Valentine’s day and all the events people tend to buy flowers for. Between events, she struggles to find any customers and the … [Read more...]
What do Free Samples Have to do with Your Business?
You carefully prepare your grocery list. You've got everything written down and your budget is set. As you walk into the store you are on a mission. Then you are greeted by someone offering you a free sample of flavored coffee. It not only smells good but tastes good and now you are hooked! You have to add that to your list. You walk to another aisle and another smiling … [Read more...]