Is your small business getting the website conversions that you need? It doesn't matter what you want those conversions to be - closed sales, downloaded ebooks, newsletter subscriptions, or something else. The recommendations included in this article will help you boost your overall conversion rates. Your website is an important marketing and sales tool whether you're directly … [Read more...]
The Difference Between Sales and Marketing – And Why You Need Both
In today's dynamic and competitive business landscape, the terms "Sales" and "Marketing" are often used interchangeably. However, they are not the same. And understanding the difference between these two vital functions is crucial for any successful business. While Marketing sets the stage for Sales, Sales completes the transaction. Both are essential components that work in … [Read more...]
Guide to Generate More Sales Leads and Achieve Maximum Return
You're ready to generate more leads and achieve your sales goals. Women On Business is ready to help! In this guide, we'll walk you through the ins and outs of lead generation, from identifying opportunities and marketing programs to leveraging sales tactics and measuring results. We'll also show you how to track your return on investment (ROI) to ensure that your … [Read more...]
How to Improve Your Online Prospecting
Prospecting and sales are undoubtedly another area of development for many companies, particularly given the shift evident during COVID. Now more than ever, companies and individuals are having to try and source prospects through online means only. This has also meant a change in focus and skill set for some job roles. For some companies, this has drastically altered their … [Read more...]
How to Use Basic Psychology to Bring in More Customers
When you’re developing a marketing strategy, it’s not enough to just make sure you’re covering all your bases. You have to adopt new techniques to give your business an edge over the competition. One of the best ways you can give your business an advantage is by using a few psychological techniques to bring in more customers. By carefully using a few time-tested methods, you … [Read more...]
Sales Territory Mapping and the Importance of Gender Equity
Sponsored by KickStart Search: Most organizations that rely on outside sales implement some form of sales territory mapping. Depending on the company’s goals, it could set its strategy geographically, by the specific strengths of each sales representative, or another unique strategy. Salesforce, a well-respected leader in customer relation management (CRM) and developer … [Read more...]
Sales Best Practices: How To Handle Your Competition
Competition is one of the most challenging obstacles any business has to overcome. According to McKinsey & Company, 85% of business executives believe their industry is more competitive than it was five years ago, while research from 24/7 Inc. shows that 79% of customers are willing to try a competitor within one week of experiencing poor customer service. So what are … [Read more...]
Improve Sales by Training the Sales Staff on Your Products and Services
One of the most vital tools in a sales person's arsenal is a thorough knowledge of the products or services they are selling. Training for that should be customized to each company. However, a significant portion of the $5 billion a year that United States companies invest in training their sales staffs is focused on cookie-cutter programs about closing deals, making good … [Read more...]
Don’t Let The Competition Stop You!
Where I live, there is a bank on just about every corner. Obviously, they aren’t worried about their competition. Then there’s CVS and Walgreens, and sometimes they are right across the street from each other. Do they worry about the competition? The point is don’t shy away from a niche because you think there’s competition. There’s going to be competition in any niche … [Read more...]
Married to Sales – A 10-Step Sales Process
This isn't a piece about how to land your next client. The truth of the matter is, I don't know what you should do to land your next client. I can tell you what I've done, but that may not work for you. I can tell you about a sales process that works, and it just so happens to look a lot like my marriage. It's not perfect, but it works. Surely, you’ve developed a significant … [Read more...]