Building a loyal customer base is absolutely essential for your business if you want to achieve steady sales growth. According to Pew Research, loyal customers on average are worth up to 10 times as much as their first purchase. Your probability of making a sale to an existing customer is 60 to 70 percent compared to 5 to 20 percent probability for selling to a new … [Read more...]
11 Quick Tips to Increase Sales
Selling is an art. You are either born with it, or learn it. Whatever the case, all sales people face days when nothing seems to work in their favor. So, here are 11 quick tips that will help you wade through difficult times and increase sales every work day. 1. Before calling it a day, make one more call to one more customer. Remember, when you do something that others … [Read more...]
What Does “What do you do?” Really Mean?
“What do you do?” It’s a question you’re asked on almost a daily basis. And if you own your own business, it’s the most important question you’re asked. Every time you’re asked that question you have the chance to shine, to stand out from the crowd and attract new clients and customers. Every time you don’t make yourself unforgettable you have wasted that opportunity. Most … [Read more...]
7 Tips to Build a Business Based on Relationships
You can only take your business so far by yourself. Past that, you need successful relationships with clients, vendors and other professionals to take your business to the next level. Go Above and Beyond One of the best ways to build a relationship with clients is to go above and beyond what you’re called to do. If the contract stipulates 10 customer service sessions, and … [Read more...]
The Future of Sales Belongs to Women — If They’ll Take It
Anita Krizsan is one of the best saleswomen in the world. She sold 11 Bugatti Veyrons in one year, which go for a whopping $2 million each. While her colleagues were satisfied selling two to three cars a year, Krizsan was building customer relationships and outselling everyone else in the company by miles. Krizsan serves as an inspiration to all salespeople, but especially … [Read more...]
6 Traits Of A Successful Salesperson
Have you ever met someone that you thought was born to be a salesperson? You might longingly look at that person wishing you had that gift. It might look like being a born sales person is what it takes, but becoming a really good salesperson is a skill that anyone can achieve. You just need to be motivated and have the right direction. Many times we think of sales in a … [Read more...]
Make “YES” the First Word Clients Say, Not the Last
Guest post by Marhnelle Hibbard (learn more about the author at the end of the article): Approach a prospect or even a former client with a new offering you’re selling, and chances are the first word you’ll hear is “no” or some variation: “We aren’t in the market for that right now,” “We don’t have that in the budget,” “We’re fine with what we’re currently using.” It’s … [Read more...]
The Social Media Cocktail Party
Being on every social media platform doesn't make the woman, or her business - her interactions do. There are literally hundreds of social media platforms out there. If you type in 'social media platforms list' you will see that there are tons. You think I'm kidding? Go ahead, I'll wait. Being successful at social media is not measured by how many platforms you have a … [Read more...]
The Gospel of Sales
As an entrepreneur I know that sales are the lifeblood of my business, so when I am approached with a sales pitch I tend to take an analytical view. Recently I was searching for a vendor to complete my website overhaul and some of the pitches that I received…well they were interesting. In reviewing the pitches, I learned five most important points if you are not a marketing … [Read more...]
Managing the “Great Expectations” of the Next Sales Generation
Guest post by Lynn Schleeter (learn more about Lynn at the end of this post) “The death of the traditional salesman has been greatly exaggerated,” heralded a recent column in The Economist (October 22, 2011). Why does the media always have to dredge up the Willy Lomans of the world every time the sales function is covered? Sales has made leaps and bounds since Arthur Miller … [Read more...]