When I was a small kid, all of my friends’ parents were married and few of their mothers had jobs outside the home. After my family moved to California, a place where many divorced moms had moved to start new lives, I had an up close look at mid-1970’s shifting gender roles. Fast-forward to 2015 -- while pay gaps still loom larger than they should, (in 1970, women were paid … [Read more...]
Secrets to Marketing to Women [Infographic]
Unfortunately, most companies are getting it wrong in terms of marketing to women. Considering that women make or influence the vast majority of purchase decisions, you'd think that companies would make an effort to more effectively reach the female consumer audience. I wrote a series about brand positioning for marketing to women for Ask Your Target Market that offers some … [Read more...]