In today’s business environment, companies must remain agile, especially when it comes to leadership roles that directly impact growth, such as the Chief Marketing Officer (CMO). For many businesses, hiring a full-time CMO might not be feasible or necessary. This is where a fractional CMO comes into play. But what exactly is a fractional CMO, and how do you know if your … [Read more...]
Marketing Your Company, Not You
As I stumble through this minefield of entrepreneurship, I have learned that there has to be a significant switch in your thinking. We start businesses for a variety of reasons, mostly because we are really good at something specific. What happens is that you quickly realize that you cannot be the person that runs the business and the person who does the work. There has to be … [Read more...]