There is a theory in some circles that small businesses just don’t have what it takes to compete with big business and when we are invited to the table we don’t know what to order. The American Airlines merger gives us a great example of what do look for in a partnership and what we should avoid. Here are some lessons we can take away from the merger. Choose your partners … [Read more...]
The Fiscal Cliff and Your Business
The crux of the situation as many business owners know is consumer spending. As we plan and strategize growth, many of us wonder if our businesses will be around this time next year. Even firms such as my own that concentrate on business services are feeling the crunch that has become the personality trait of this economic climate. If there is a strain on the middle class, many … [Read more...]
Are proposals worth it?
As a professional services firm, I spend an awful lot of my time preparing and submitting proposals. They are time consuming, sometimes costly and not immediately effective. So why submit them? Well there are a million reasons against them, but here are my top 5 reasons for them. They introduce your company and your ability I am not a formal person, but I do know what I know … [Read more...]
Money, Friendship and Business
Inevitably in the life of an entrepreneur there comes a time where friendship, money and business collide. Sometimes the collision is disastrous, sometimes it is a saving grace but the one thing that is certain is that it is never easy. I recently encountered a situation where all three of these things collided and here is what I learned. Be specific and be sure Communication … [Read more...]
Don’t Worry, Be Happy, Be Productive: Lessons From My Dad
Don't Worry Be Happy and Be Productive A simple phrase, or lyrics as it may be. My father uttered these words to me on a regular basis as a child, and occasionally still does today. I remember listening to that song in my dad’s old den, and not really getting it. I lived with my dad, and to his credit I think he raised a me to be a pretty awesome woman with a strong sense … [Read more...]
Where’s the help?
In every city across the country scores of small businesses are encouraged to seek help at small business development centers, with SCORE counselors and attend small business workshops put on by their local economic development office, but where is the help? Routinely I’ve heard that the advice given was generic and general and really didn’t help them run their business once … [Read more...]
Grab the Money!
It’s no secret that you need capital to operate and grow, but then comes the question how do you get it? For some of the lucky ones they have the personal cash to use or they are able to tap well heeled friends and family for the money. For the unlucky ones, you need money to operate and grow, but where do you get it? Tap your community bank. An often overlooked … [Read more...]
Why Nobody Reads Your Brochure (or any other marketing materials)
I’ve been trying for years to determine why some marketing, in general, is simply not effective. In fact, sometimes marketing has the exact opposite effect than what is desired. Case in point - the company brochure. Some firms work for hours, days, and months to create the perfect brochure with the best writing and layout. Yet later they discover that they could have … [Read more...]
3 Important Things I Learned About Social Media in 2010
Mixing "social" with "business?" Is that rather like the division of church and state? Not really. But you'd think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. What's a girl to do? This year of 2010 has been a revelation to me as to the ins and outs of Social … [Read more...]
Living Without the “K” On Your “_eyboard”
In the last few days, the letter I mentioned above is no longer functioning on my computer. And it’s so annoying and frustrating!! It’s amazing how we don’t give a second thought to the things we use on a daily basis. Yet, when they are no longer available we find ourselves in a tizzy! If I need to use that letter in a word, which does become an issue when I need to spell my … [Read more...]