Having a strong digital presence has never been so important for doing business as it is today. Why? Because, believe it or not, your customers---both the existing and prospective ones---expect to see you out there. You may think that your business is not the kind that needs an online presence, but the truth is there is no set convention guiding which businesses should or … [Read more...]
3 Must Do’s When Relocating Your Business
Moving and/or expanding your business can be very exciting and nerve-racking at the same time. You have to find new vendors, new resources, new contacts, etc. You have to update, transfer and cancel a myriad of things. The stress of setting up shop can be overwhelming, but it can also be avoided with a simple plan of action that is focused and maximizes your time and … [Read more...]
Sponsored Video: 10 Questions to Ask Before You Seize Opportunities to Expand into New Markets
As your small business grows, you’ll be faced with many decisions. One of the biggest decisions you’ll need to make is whether or not you should expand into new markets. Before you seize the opportunity to enter a new market, you need to evaluate the pros and cons of the expansion. Do your research before you jump on an opportunity, because you could put your existing … [Read more...]
Why a Business Plan is a Waste Of Time
Anyone who has ever mentioned starting their own company has been told that they need to start with a solid business plan. These plans, we are taught by business sages who spend more time in the classroom than in the boardroom, are essential. They help investors see why your idea is sound, how it will make money, and why people will buy what you are selling. Are business … [Read more...]
How to Develop a Small Business Social Media Strategy
Social media is one of the most inexpensive and easiest forms of marketing available to small business owners today. If your business doesn’t have a social media strategy, you really need to plan one and begin implementing steps to make your social media presence strong. More and more consumers are turning to social reviews and sites to determine where they are going to … [Read more...]
Sponsored Video: Change Your Career, Pursue Your Passion and Gain Your Independence
Has your career stalled? Are you feeling unmotivated, frustrated, or burned out? If you answered yes to either of these questions, then you should know that you’re not alone. Most people feel this way at some point in their careers, but fortunately, there are ways to reinvent yourself and your career. Taking the risk to change your career and pursue your passion is one of … [Read more...]
10 Must-Have Mobile Apps to Keep Your Small Business Going When You’re on the Road
Sponsored by Visa Business: Business travel can cause small business productivity to come to a grinding halt. It’s challenging for a small business owner to keep initiatives on track when she doesn’t have access to the tools she needs. But wait! It’s 2014, and you do have access to the tools you need to implement your strategies and tactics when you’re away from the … [Read more...]
The Entitlement of Entrepreneurs
It takes an insane amount of courage and determination to be an entrepreneur. Our perspective is always eerily optimistic and we don’t always respond well to ‘feedback’. We are so busy fighting for the life of our businesses that sometimes we forget that we are the only ones who signed up for this life willingly. Everyone else has come along for the ride to support us or … [Read more...]
Small Business Marketing Strategies to Compete with Big Brands
Sponsored by Visa Business: It's National Small Business Week, which means it's time to honor the many small business owners, including women business owners, around the United States who contribute to their communities and the economy every day. In 1963, the U.S. Small Business Association (SBA) rolled out National Small Business Week, and to me, it's the perfect time … [Read more...]
Women on Business Ranks 14 in List of Top 98 Small Business Blogs
I'm happy to share the news that Women on Business is ranked 14th in a list of the top 98 small business blogs developed by Godot Media. The list is filled with links to many amazing blogs, so follow the link above and check it out. Some of my favorites are included in the list like Anita Campbell's Small Business Trends and Quicksprout from Neil Patel, and Tim Berry's blog … [Read more...]