Research carried out by eMarketer discovered that the number of people reading blogs in the United States alone is 140 million. That is a big audience! Another research study carried out by Technorati on consumer behavior revealed that blogs have a significant influence on purchase decisions. In total, 31.1% of consumers said that reading authoritative blogs influences their … [Read more...]
5 Steps to Promote Your Business on Pinterest
Are you using Pinterest? Are you using Pinterest for her personal use or business use? It should be both! Pinterest has grown substantially in the past few years, and did you know that the majority of users are women? This probably comes as no surprise, but it's also why you should be using Pinterest to promote your business. Women are the ones that buy! Here are a few … [Read more...]
7 Quick-fire Ways to Make LinkedIn Work for Your Brand
For most people, social media equals Facebook, Twitter, Google+ (no, really!), Instagram, or Pinterest. Social media is like your favorite bar where you go to unwind, meet interesting people and have a generally good time. But what if you had a chance to share a drink with the CEO of a Google or the CMO of Nike or even the Lead Designer at Ikea? That is exactly what … [Read more...]
Top 3 Reasons No One Is Talking To You On Twitter
Twitter is a spectacular social media platform that allows businesses to connect with every type of target audience. There is no dearth of teenagers, senior citizens, entrepreneurs, and everyone in between. You set up your profile, follow a few people, and wait for the conversations and clients to roll in. So where is everybody? Here are the top 3 reasons your engagement … [Read more...]
Effortless Social Media: How To Always Have Something Worth Sharing
Social media is a marathon, rather than a sprint. Success involves turning up time after time and simply getting down to business. The problem with such a discipline is that while we all start out with the best of intentions, it’s easy to rapidly start running out of things to say. After all, how do you post to Twitter, Facebook, LinkedIn and other social media sites multiple … [Read more...]
1 Yottabyte: The WWW Information Smog
Google, Bing, Yahoo and many of the other popular search tools are replete with pages and pages of information about any topic under the sun. However mining through this information dossier to find the most relevant, accurate, and original data has become quite a challenge. Thankfully search engines are constantly updating their algorithms by frequently crawling over every … [Read more...]
Creating Twitter Lists to Build Relationships that Turn into Sales
Sponsored by Visa Business: Building and maintaining relationships is a key component of a successful small business strategy. In fact, fostering small business relationships can give you a unique competitive advantage. Fortunately, it doesn’t have to cost a lot of money for you to build and maintain connections with current and potential customers. For example, you can … [Read more...]
70+ Experts Reveal How to Expand Your Business with Social Media
Social Media Summit East is coming to the Tampa Convention Center in Tampa, Florida on November 3-5, 2014. Women on Business readers can register now and get a special 25% discount. Dozens of Sessions Led by Recognized Experts You'll learn from Brian Solis, Pam Moore, Neil Patel, Heidi Richards Mooney, Patty Farmer, Sally Falkow, and more! Women on Business Founder and … [Read more...]
How to Develop a Small Business Social Media Strategy
Social media is one of the most inexpensive and easiest forms of marketing available to small business owners today. If your business doesn’t have a social media strategy, you really need to plan one and begin implementing steps to make your social media presence strong. More and more consumers are turning to social reviews and sites to determine where they are going to … [Read more...]
Women Hold the Power in Social Media – Infographic
Did you know that women use social media more than men and they use social media sites in more ways than men do? Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men. That's not all. Women also access … [Read more...]