How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]
Pin It Right! 10 Effective Ways to Promote Your Business Using Pinterest
You already know that social media is a great way to promote your brand to potential clients and to update current customers, but are you aware of everything Pinterest can do for you? Pinterest is a fairly new platform compared to Facebook and Twitter. It helps users collect and organize the things they are interested in through “pinning” it on boards. Pinterest can be a … [Read more...]
Impactful Blogging Class Led by Women on Business Founder in Orlando, Florida
Women on Business Founder and Editor-in-Chief, Susan Gunelius, is leading a seminar in Altamonte Springs, Florida (just minutes from Orlando) on February 21st called Impactful Blogging that will teach you how to leverage blogging to effectively build your brand and your business. Even if you're not planning to be in Central Florida on February 21st, it's the perfect time and … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]
Business Planning and Social Media on The Social Marketing Hour with Susan Gunelius
On the most recent broadcast of my online talk show, The Social Marketing Hour with Susan Gunelius, playing on The Social Network Station, I spoke with serial entrepreneur, business planning expert, author, and marketing pro Tim Berry. During the discussion, Tim shared insights about business planning, marketing strategy, and social media marketing that you don't want to … [Read more...]
Building a Customer-Centric Brand with Social Media
Sponsored by VISA Business: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business … [Read more...]
Social Media Marketing in 10 Steps
In 2010, I wrote a book called 30-Minute Social Media Marketing that was published through McGraw-Hill. Since that time, the book has been translated into multiple languages, sold many copies, and been used in numerous college marketing classes across the country. However, the world of social media changes quickly, so I sat down to flip through the book to determine just how … [Read more...]
10 Laws of Social Media Marketing
A few years ago, I wrote an article for Entrepreneur.com called "10 Laws of Social Media Marketing." In that article, I shared what I felt were the most important rules of social media marketing that all brands and businesses must follow to be successful. Last week, I stumbled on a SlideShare presentation created by Abhishek Shah that is a cool visualization of my original … [Read more...]
Marketing Yourself Through Social Media
Social Media is becoming a mandatory part of every day life and an essential part of career success in this day and age. Brands that had been having trouble or are just looking for an additional push in sales are seeing resounding success due to their digital media campaigns like Old Spice, Google, Chrome, and Starbucks. If brands can do it, so can you. In this article I will … [Read more...]
Conversation with an internet marketing student
I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]