Many small business owners are reluctant to enter the social media arena because while it is presents a wealth of online branding opportunities, it can be a bit overwhelming – not to mention time-consuming. However, the key to successfully navigating the social media landscape is to develop a strategy for your marketing efforts. Below, I’ve outlined a 3-step guide that … [Read more...]
ROI on Social Media
Post by Dr. Marsha Firestone, contributing Women On Business writer Return on Investment or ROI is a profitability measure that evaluates the performance of a business. One of the most common ways to determine ROI is to divide net profit by total assets. ROI on social media would be calculated by the money you put into different social media outlets and the business you get … [Read more...]
Susan Gunelius of Women On Business Guest Blogs at Drew’s Marketing Minute
I had the opportunity to write a guest blog for one of my favorite marketing bloggers, Drew McLellan at Drew's Marketing Minute today. My post is called Is Demographic Segmentation Dead?, and it discusses the shift in marketing strategy from demographic segmentation and targeting to behavioral segmentation and targeting in the world of Web 2.0. Please take a look at … [Read more...]