Women are moving more towards social media, according to this report, (http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html) women make up 55% of the twitter population, and probably more since that study was done. Social media allows women to connect with others like them, share ideas, receive support and advice in an instant. Need some help picking out a … [Read more...]
Inbound Marketing: Great Read for Inexperienced Online Marketers
I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don't have any experience in marketing their business online. With that being said, it's not a book I would recommend to those who already have a strong basic … [Read more...]
Why Some are Fearful of Social Media
In the financial services industry, compliance departments are up in arms because of industry rules requiring firms to retain records of all the social media conversations that their advisors are having. The Securities and Exchange Commission has been reported to be conducting a sweep of registered investment advisers' use of social media and social networking (Investment … [Read more...]
3 Important Things I Learned About Social Media in 2010
Mixing "social" with "business?" Is that rather like the division of church and state? Not really. But you'd think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. What's a girl to do? This year of 2010 has been a revelation to me as to the ins and outs of Social … [Read more...]
Are you anxious about using social media in your business?
Blog from Maribeth Kuzmeski of Red Zone Marketing Should you be afraid of social media and the changes and consequences it may bring to your business? It opens your business to the scrutiny of the masses, making you instantly accessible and requires a consistent watch. It depends who you are and what business you are in, but in some cases social media can be a little … [Read more...]
Social media: pick three avenues, and move forward
I found this through my Twitter stream and thought it was apropos for women in business. If you or your boss does not yet have a social media plan in place, now is a good time to get one started. Too overwhelming? Start simple. Too confusing? Ask a trusted advisor. Too hard? Hire out. Click to view the moving counter: … [Read more...]
On-line Groups and “Discussions”
Are you, like me, sick of on-line “discussions” that are promotions? Books, videos, webinars, classes, insurance products, resume services, MLM opportunities, training programs, conferences – you name it and you will find it posted as a discussion topic. The idea for a discussion forum by social networks such as LinkedIn was just that – providing an opportunity to post … [Read more...]
The Value of SMO-Greater ROI than SEO
I was asked recently about SEO and its importance for my home-based business. SEO? Is Search Engine Optimization important for my business? To be honest I'm not really sure. I think SMO is more valuable. What is SMO? It's Social Media Optimization. And for my home-based business I'm much more interested in the ROI on my social media efforts. [ROI? That's Return On … [Read more...]
How to Increase your Search Results through Social Media
Are you just "managing" your online social profile? Or are you taking a lead by collaborating and participating with others through comments, wall posts, Twitter feeds, blogging, and discussion threads? By adding a layer of proactivity onto our social media, we have the opportunity to use our social posting as a great way to increase the number of search results associated … [Read more...]
Sharing Your Credit Card Purchases with the World is the Hot New Trend. Are You Kidding Me?!
Would you want the purchases you make on credit cards public for the world to see? Allowing friends and strangers to not only see what you buy, but share their thoughts and comments about it too? Well now you can if you sign up at Blippy.com, a website started in January that allows you to, “see and discuss what everyone is buying.” Most of us make credit card purchases on a … [Read more...]