So, you have 500+ connections in LinkendIn? A few weeks ago, I posted an article about networking as a marketing tool for one’s products or services – or even oneself, in the pursuit of new career opportunities. That had to do with in-person networking. On-line networking is another valuable tool. Before I delve into it, let me credit Seth Bogin for the idea for this … [Read more...]
My love affair with social media
I’ve been battling a bad cold for the past few days and I could not sit at my computer long enough to send a Tweet - thank goodness for BlackBerries! As you can imagine, I had a lot of time to think between making my next batch of green tea and watching the Olympics in bed (Go Canada!). One question that came to mind was, “what would the world be like without the internet, … [Read more...]
Top 10 US Cities to Capture Small Business Recovery Act Dollars
Uncle Sam wants small business entrepreneurs to lead the nation to economic recovery--and has billions of dollars to make it happen. Small business owners are in line to receive low-interest loans and government contracts through the American Recovery and Reinvestment Act (ARRA). To secure your little corner of the recovery, you'll need to be at the right place with the right … [Read more...]
Five Great Ways to Earn Extra Money in 2010
In today's down economy, many people have suffered job losses, cutbacks in work hours, and underemployment, resulting in significant income cuts. But with a little creativity, you can create income streams to supplement or replace that lost income. Take Inventory of your skills and strengths, and pick an activity that suits you. Here are five things you can do to make some … [Read more...]
Winning at the New “Mommy Track”: The rise of the “Mompreneur” Part III
Becoming the Media & Reaching the Most Elusive Have you been staring at that list you made of Powerful Connections to keep in touch with, trying to figure out how you should reach out to them next? (See last Tuesday's blog for a refresher on who your Powerful Connections are) Do you need a new and unique way to connect with them? Become the media. One great way to … [Read more...]
Conversation with an internet marketing student
I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]
Blogging – The New “In” Marketing Strategy
Blogging has become the most innovative marketing strategy since the creation of the Internet and the print sales letter. Blogs are great for online marketing campaigns because they are interactive communities for business owners and their audiences. Blogs, mostly have been used as substitutes or supplements to websites because they are user-friendly, easy to manage and … [Read more...]
ROI on Social Media
Post by Dr. Marsha Firestone, contributing Women On Business writer Return on Investment or ROI is a profitability measure that evaluates the performance of a business. One of the most common ways to determine ROI is to divide net profit by total assets. ROI on social media would be calculated by the money you put into different social media outlets and the business you get … [Read more...]
How Women Can Use Social Media to Advance Their Businesses
Post by Amy Blais, contributing Women On Business writer At the WPEO, we get a lot of questions from WBEs about social media. Mainly, women business owners are asking how to use social media to advance their business. If you haven’t already started engaging in the social media trend, now is the time. Social media sites can be used as a low cost marketing tool to reach … [Read more...]
Social Networking and Blogs are More Popular Than Email
Did you know that statistics show social networking and blogs are now more popular than email? Are you leveraging social networking and blogs to grow your business or further your career? Learn more in my guest post on the Womenkind.net (an ad agency based in New York City) blog, Social Networking and Blogs are More Popular Than Email. … [Read more...]