You’ve heard the buzzwords. Corporate responsibility, sustainability, CSR, social impact. It can be a lot to think about! Whatever word you identify with, adding a strategy to make your business more socially and environmentally responsible is a smart idea for multiple reasons. Does your business work with, for, employ, want to employ, or market to millennials? Consider … [Read more...]
Small Business and Sustainability
When talking about sustainable business practices, we tend to focus on what large, multinational corporations need to be doing differently. We criticize McDonald's and Apple for their business practices. Of course, we are correct in doing so---for pushing these companies to act more sustainably. However, small businesses and small business owners can – and should – also take … [Read more...]
Sustainability and Being Green – Do Your Customers Actually Care?
Do consumers actually care if our business is sustainable or “green”? Sustainability is something of a buzz word that people throw around casually and in daily conversation. While it speaks to a positive shift in public opinion and values do most people even know what this means or look to see which businesses are implementing sustainable practices? That depends on … [Read more...]