Twitter is a spectacular social media platform that allows businesses to connect with every type of target audience. There is no dearth of teenagers, senior citizens, entrepreneurs, and everyone in between. You set up your profile, follow a few people, and wait for the conversations and clients to roll in. So where is everybody? Here are the top 3 reasons your engagement … [Read more...]
Easy Twitter Promotion on Eventbrite
Twitter promotion on Eventbrite is super-simple. Let’s go through the steps below. Twitter promotion lets you craft brand awareness and social media buzz around the event that you have. You can give your followers a great opportunity to talk about your event too. How do you go about it? 1. If you don’t have a Twitter account yet, go and sign up now! Try creating an event … [Read more...]
50 Influential Twitter Feeds for Women in Business to Follow
I'm happy to share that the Women on Business Twitter feed (@womenonbusiness) has been included in the list of 50 influential Twitter feeds for women in business created by the team at OnlineMBA.com. In fact, if you scroll through the list by following the link above, you'll see many Women on Business contributors and community members included in the list, too! The list … [Read more...]
Marketing Yourself Through Social Media
Social Media is becoming a mandatory part of every day life and an essential part of career success in this day and age. Brands that had been having trouble or are just looking for an additional push in sales are seeing resounding success due to their digital media campaigns like Old Spice, Google, Chrome, and Starbucks. If brands can do it, so can you. In this article I will … [Read more...]
Top Five Internet Marketing Tools for Small Business Owners
Guest post by Ashley Smith (learn more about Ashley at the end of this post). Top Five Internet Marketing Tools for Small Business Owners It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. Here are a few fantastic tools you can easily stake out your space in the … [Read more...]
Repurposing Content: It Works for Social Media, Too!
The life of a single tweet or Facebook post may be quite short, but they perhaps have more value than you realize. As women in business, we are always "on"… and with social media it's no different. Between LinkedIn, Facebook, Twitter, the newcomer Google+, and our blogs, we are sharing massive amounts of information on a regular basis. But how do we make it work for us … [Read more...]
Why Some are Fearful of Social Media
In the financial services industry, compliance departments are up in arms because of industry rules requiring firms to retain records of all the social media conversations that their advisors are having. The Securities and Exchange Commission has been reported to be conducting a sweep of registered investment advisers' use of social media and social networking (Investment … [Read more...]
The Value of SMO-Greater ROI than SEO
I was asked recently about SEO and its importance for my home-based business. SEO? Is Search Engine Optimization important for my business? To be honest I'm not really sure. I think SMO is more valuable. What is SMO? It's Social Media Optimization. And for my home-based business I'm much more interested in the ROI on my social media efforts. [ROI? That's Return On … [Read more...]
Sharing Your Credit Card Purchases with the World is the Hot New Trend. Are You Kidding Me?!
Would you want the purchases you make on credit cards public for the world to see? Allowing friends and strangers to not only see what you buy, but share their thoughts and comments about it too? Well now you can if you sign up at Blippy.com, a website started in January that allows you to, “see and discuss what everyone is buying.” Most of us make credit card purchases on a … [Read more...]
My love affair with social media
I’ve been battling a bad cold for the past few days and I could not sit at my computer long enough to send a Tweet - thank goodness for BlackBerries! As you can imagine, I had a lot of time to think between making my next batch of green tea and watching the Olympics in bed (Go Canada!). One question that came to mind was, “what would the world be like without the internet, … [Read more...]