Your brand is the emotional and intellectual association your customers make with your company, product, or you personally, according to Dirk Knemeyer, co-founder of Innovation Studios. That means that every single interaction people have with your company, or every "user experience," is part of your customers' brand experience. That is why your telephone needs to be … [Read more...]
Building a Mobile-Friendly Website with Responsive Design
There’s been a LOT of chatter recently about search algorithm updates from Google and how these changes will impact your “findability” on the web. And, it makes sense that people are focused on this because as one marketer once said, “What is your brand? Whatever Google says it is.” These changes have a variety of implications, particularly for mobile marketing. This new … [Read more...]
Does Your Website Need All the Bells and Whistles?
In this day and age everyone knows you need a website. The problem comes into play when you don’t know the first thing about website development. The other day I was working with a client who wants a new website. After I performed a website review, she realized why her website wasn’t working for her. As we talked about changes, she asked me to visit a site she really liked. … [Read more...]