Before buying your product, customers will want to know a number of things. How can your product help them? Why should they buy your product, and not your competitors'? Why should they keep using your product again and again? The answer lies in your unique value proposition (UVP). It's exactly what it sounds like: It's the value you – and you alone – can promise to deliver … [Read more...]
How to Find your Niche as a Potential Entrepreneur
So you’ve decided you want to work for yourself and you’ve been inspired to strike out on your own – excellent! You may have great work experience or recently graduated, or you may be returning to the workforce. In fact, there is no set definition of what an entrepreneur is composed of. The important factor at this juncture is your entrance into the marketplace – put simply, … [Read more...]