Is your small business getting the website conversions that you need? It doesn't matter what you want those conversions to be - closed sales, downloaded ebooks, newsletter subscriptions, or something else. The recommendations included in this article will help you boost your overall conversion rates. Your website is an important marketing and sales tool whether you're directly … [Read more...]
10 Steps to Prepare for a New Website
Are you overwhelmed just at the thought of starting your new website? What do I need to provide to my website designer? What do I write? What photos to I include? Don’t worry, I have you covered. Below are 10 steps to prepare for a new website. These steps will help you take the stress out of preparing for your website. 1. Decide on a Domain Name I recommend purchasing … [Read more...]
Best WordPress Themes for a Business with a Female Target Audience
Are you running or going to start a website or blog targeted to a female audience? Men and women have different likes and dislikes, and you you should take this into account during your web design process. For example, did you know that research shows most men don't like the color purple? Take a look at the infographic from Visme for more details here to get to know more … [Read more...]
10 Catchy WordPress Landing Page Themes
The landing page is far from a common page with words of welcome and entertaining visuals. Instead, it’s a powerful tool where you show the value of your service or product, earn trust, and convert visitors into your customers. Fewer words – more stats. According to the recent Unbounce research that covered 64,000 landing pages from 10 leading industries, an average … [Read more...]
5 Challenges to Overcome with Your New Website
Congratulations, you have decided that its time for a new website. You want a site that will better promote your business, is aligned to your brand, and will bring in more leads. So you contact a website design company. But then they start asking you all these questions, things that you haven’t considered. Questions like: How would you describe your brand? Who is … [Read more...]
Get into the Psyche of Your Web User to Improve Website Sales
Sponsored by Fidelity Steel Buildings: Web user habits are not that different from customer habits in your physical store. Web visitors tend to glance at new pages, scan the text, and click on the first link that vaguely seems to offer what they're looking for. As a result, a huge part of your website goes unread. Many users are on the web for interesting, useful, and … [Read more...]
6 Tips to Use Graphics or Images You Find Online
In the online world, it is easier than ever to simply do an online search for an image you want, find a suitable photo, and copy/paste into your blog or website to make it look perfect. Nothing wrong with that, right?? WRONG!! Using photos and images you find online can be extremely tricky because of a little thing called copyright. Essentially, US Copyright laws prevent … [Read more...]
Top 20 Small Business WordPress Themes
Today, you can often hear people claiming that life without the Internet used to be easier. Perhaps not easier, but definitely different. The growth of the Internet has touched all aspects of human life, which means business owners have to comply with a new world. Your business website is an essential tool for success. When there was no Internet, marketing campaigns were … [Read more...]
15 WordPress Themes to Build a Mobile-Friendly Real Estate Site
Are you planning to build a real estate site using WordPress? Maybe you're simply looking for a freshly-made solution to bring more style to your already launched project? No matter what goal you pursue, below you can find a compilation of 15 newly-tailored real estate WordPress themes that are intended to captivate and impress your online audience. When it comes to … [Read more...]
20+ Food and Drink WordPresss Themes with WooCommerce Integration
Starting a business can be a painstaking and time-consuming process. The restaurant business in not an exception. In fact, things can be even more complicated in this field. You not only need to launch your culinary vision, but you also need to develop a target audience and attract new clients. As you're building flavor experiences for your customers and the right … [Read more...]