Small business owners this is a hard truth to admit, but in order to grow we have to be uncomfortable. So I will do it, I will incur the wrath of my small business brethren and ask ‘what are we scared of?’ I admit to being in a much different environment, federal contracting is a whole different beast but the fundamental principles are the same. Why are we scared to … [Read more...]
Marketing Your Business Through the Downturn
Guest Post by Monique Hayward (Learn more about Monique at the end of this post) With your customers feeling the impact of the slow economy as job losses mount and their investment portfolios dwindle in value, chances are you are realizing that you need to adjust your adjust marketing strategy for your business. Revenue is hard to come by these days, but it’s critical that … [Read more...]