Please join me in welcoming Kristin Marquet of Marquet Communications to the Women On Business writing team. Kristin is a marketing and publicity guru whose inspiring voice is sure to add excitement to the Women On Business community. Kristin's posts will begin appearing on Women On Business in May. About Kristin Marquet Kristin Marquet comes from a line of business savvy … [Read more...]
Taking a Risk: It’s All About Trust.
“Living is a form of not being sure, not knowing what is next or how. The moment you know how, you begin to die a little. The artist never entirely knows. We guess. We may be wrong, but we take leap after leap in the dark” ~Agnes De Mille How likely are you to take a “leap in the dark” in your life and your business? I like this quote because it creates a wonderful image for … [Read more...]
THE 3 Rs of Marketing – Reuse, Recycle AND Reduce
Guest Post by Sherrell Dorsey (Learn more about Sherrell at the end of this post) In the current economy, we have all seen companies of all sizes announcing layoffs and budget cuts. People are spending less and finding new ways to cut their expenses. As a business owner you may have already begun to cut your marketing budget, and although it is a great way to reduce expenses, … [Read more...]
The Importance of Being Certified as a Woman Owned Business
Post by Dr. Marsha Firestone, contributing Women On Business writer Supplier diversity in a company is usually a department that encourages the use of diverse vendors as suppliers. This includes Minority Business Enterprises (MBE), Women Business Enterprises (WBE), Disadvantaged Business Enterprise (DBE), and Disabled Veteran Businesses (DVB). At the WPEO, we certify … [Read more...]
Just Deal with It
Post by Tanya Goodwin-Maslach, contributing Women On Business writer 2.4 miles swimming. 112 miles biking. Then a marathon – 26.2 miles. It’s called the Ironman distance and it’s the longest of four main distances that triathletes can race. There’s a woman doing it now who only started doing triathlons four years ago and who, in six starts at this distance, has won each of … [Read more...]
Virtual Assisting – a Journey
Guest Post by Kathie M. Thomas (Learn more about Kathie at the end of this post) When I began my business at home almost 15 years ago, it was to escape the corporate world and rat-race and to be home for our five daughters. I was fed up with meeting after meeting after meeting and little time at my desk to get the real work done. I was also fed up with trying to shift my … [Read more...]
Marketing Your Business Through the Downturn
Guest Post by Monique Hayward (Learn more about Monique at the end of this post) With your customers feeling the impact of the slow economy as job losses mount and their investment portfolios dwindle in value, chances are you are realizing that you need to adjust your adjust marketing strategy for your business. Revenue is hard to come by these days, but it’s critical that … [Read more...]
Do You Have a Fear of Selling?
I am always amazed at how many people are traumatized when it comes to selling their product and/or services. When I looked up the verb "sell" in the dictionary, I found these definitions. to transfer services to another in exchange for money. (OK. I can live with this definition.) to persuade or induce someone to buy something. (Used car salesman approach.) to … [Read more...]
The Importance of Networking in a Down Economy
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees. Perhaps you are lucky enough to be employed or own your own business. Even if you are currently unemployed, now is the time to get out there … [Read more...]
Barbara Weaver Smith Joins the Women On Business Writing Team
I'm happy to announce that Barbara Weaver Smith, CEO of The Whale Hunters, is joining the Women On Business writing team. Barbara brings a diverse background with her, and I am excited to read the content she writes for the Women On Business audience. Please join me in welcoming Barbara to Women On Business. About Barbara Weaver Smith Barbara Weaver Smith is president … [Read more...]