Following is an edited excerpt from my latest book, Content Marketing for Dummies, which teaches individuals and business owners how to create and publish online content that can help you reach your goals. The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers. The idea is to … [Read more...]
DIY, the Small Business Mirage
Unedited guest post by Alina Popescu (learn more about Alina at the end of this post) For most women running a small business, constantly growing it also means cutting all unnecessary costs and trying to save whenever possible. If a fee seems a bit much for a certain service they might want to contract, they turn to the Do it Yourself/DIY approach. In most cases, doing … [Read more...]
New Jobs Posted to the WomenOnBusiness.com Job Board
Have you stopped by the WomenOnBusiness.com Job Board lately? You can search the job board by keywords, title, company, location, and more. You can also post job openings to find talented new employees for your organization. Green Energy Corp. posted two new positions to the job board last week! Green Energy Corp. is looking for a Senior Software Engineer and a Software … [Read more...]
Step Out of Your Comfort Zone
Post by Jane K. Stimmler, contributing Women on Business writer Recently it was announced that Jill Abramson will be the next Executive Editor of The New York Times. Ms. Abramson is the first woman to lead the organization and another example of a woman breaking through the barriers to obtain a top job. She is to be congratulated on what is clearly a victory in the … [Read more...]
Wait…what?
Guest Post by Amber Little Listening seems like a pretty basic skill that doesn’t take much thought. If we can hear, we can listen, right? Wrong. Hearing and listening are two very different things. What gets me about listening is that we’ve had very little formal instruction on effective listening, yet we spend plenty of time training to effectively read, write and speak… … [Read more...]
Employee Sick Time Makes Your Whole Company Ill
Guest Post by Suzanne Weinstein of In Sync Consulting Employees do call in sick because they are truly under the weather. However, many people also take sick time off due to other factors. Sometime, just becuase they do not want to go to work that day. To ebb this pattern, managers need to communicate with their employees and make sure the work environment is open, alive and … [Read more...]
My Hopes for Katie
Post by Jane K. Stimmler, contributing Women on Business writer I remember my excitement and high hopes back in 2006 when Katie Couric was installed in her position as news anchor for one of the major networks. It seemed to me to be another long awaited breakthrough for women and I looked forward to watching her first broadcast. That evening took a farcical turn when, … [Read more...]
How to Blow It and Move On
Post by Jane K. Stimmler, contributing Women on Business writer I've been following the story of a man I know who rose to a top executive position followed, several years later, by a spectacular descent. He's always been the consummate 'good old boy' with the network firmly behind him, which is how he got to the powerful position in the first place. He has the … [Read more...]
5 Steps to Take in Starting a Life Coaching Practice
Guest post by Jeffrey T. Sooey of CoachesTrainingBlog If you are a life coach, it’s very important to get serious with coaching practices. So in starting a life coaching practice takes these five steps: formal education, certification, business start-up, transition, and full-time practice. These are necessary and may be the keys to the success of your life coaching … [Read more...]
3 Keys to Getting More Fans on Facebook
Guest post by Jess Webb (learn more about Jess at the end of this post) Facebook is a powerful tool to use to build your audience, establish yourself as an expert in your field and spread your big message to the people you are meant to serve. It’s free to use, and with 500 million active users, Facebook can provide an excellent platform for you to grow your business. One of … [Read more...]